Xiaomi mobile phone ranks second in Latin American market for the first time! Shipments reached 6.2 million units, a 35% increase

According to news on August 12, a report from market analysis agency Canalys showed that in the second quarter of 2024, the smartphone market in Latin America achieved double-digit growth for four consecutive quarters, with shipments reaching 33.5 million units, a year-on-year increase of 20%.

1. Samsung

• grew 9% year-on-year
• shipments increased to 10.2 million units thanks to the A series
• Market share: 30%

2. Xiaomi

• jumped Ranked second in Latin America
• Market share: 19%
• A year-on-year increase of 35%
• Shipments: 6.2 million units, a record high

3. Motorola

• ranked third on the list
• Shipments: 5.7 million units
• Market share: 17%
• Shipments down 1% year-on-year

4. Transsion mobile phones

• are less well-known in China
• Market share: 9%
• YoY growth: 52%
• Shipments: 3.2 million units

5. Honor

• YoY growth of 47%
• Shipments: 1.7 million units
• Market share: 5%

  

  Canalys analysis

Canalys senior analyst Miguel Pérez pointed out:

1. Consumption stimulation
Major manufacturers encourage consumers to replace equipment in advance through cost-effective product positioning and aggressive pricing strategies.

2. Competitive Landscape
These factors have influenced the current competitive landscape, with most market players focusing on launching low-priced and attractive product configurations.

3. Average selling price down
This is shown by the year-over-year average selling price (ASP) falling to its lowest point since Q2 2021.

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