Fierce competition: OPPO returns to second place in the Southeast Asian mobile phone market, followed by Xiaomi

According to news on August 12, market analysis agency Canalys reported that in the second quarter of 2024, smartphone shipments in Southeast Asia achieved a year-on-year growth of 14%, reaching 23.9 million units.

After experiencing seven month-on-month declines, Samsung saw a slight year-on-year increase of 5%, with shipments reaching 4.4 million units and a market share of 18%, ranking first on the list.

Mobile phone market situation in Southeast Asia

1. OPPO (excluding OnePlus):

   • Grown 24% year-on-year
   • Shipments: 4.2 million units
   • Market share: 17%
   • Return to Southeast Asia mobile phones Second in the market

2. Reason for growth:

   • launched A60 ($100-200)
   • Reno12 series launched
   • A3 Pro series sold from mainland China to Southeast Asian markets

3. Market performance:

   • The Vietnamese market and the Thai market dominate
   • The Vietnamese market surpassed Samsung for the first time

     

     ranking on the list

Compared with OPPO, Xiaomi is more focused on price sensitivity in Southeast Asia.

1. Xiaomi:

   • Shipments: 4 million units
   • YoY growth: 37%
   • Market share: 17%
   • Main driving factors: Cost-effective Redmi 13C 5G
   • Main markets: Indonesia and Malaysia

2. vivo:

   • Shipments: 3.4 million units
   • Year-on-year growth: 37%
   • Market share: 14%
   • Strategy: dual-line strategy (Y03 targets the low-end market, V series targets Standard high-end market)

3. Transsion:

   • Shipments: 3.3 million units
   • Year-over-year growth: 12%
   • Market share: 14%
   • Situation: Growth slowed after a surge in shipments in the first quarter Slow

Detailed data

ranking	brand	shipments	year-on-year growth	market share
1	Xiaomi	4 million units	37 %	17%
2	vivo	3.4 million units	37%	14%
3	Transsion	3.3 million units	12%	14%

The above is the detailed content of Fierce competition: OPPO returns to second place in the Southeast Asian mobile phone market, followed by Xiaomi. For more information, please follow other related articles on the PHP Chinese website!