Will the Latin American market change in 2024Q2? Samsung leads the way, Xiaomi counterattacks to second place!

【ITBEAR】According to the latest report, the Latin American smartphone market showed strong growth momentum in the second quarter of 2024, with shipments reaching 33.5 million units, an increase compared with the same period last year 20%, achieving double-digit growth for four consecutive quarters. This continuous growth trend is mainly due to the significant increase in the market share of smartphones in the sub-$200 price range, reaching a new high since the second quarter of 2021. Smartphones in this price range are widely welcomed by consumers in Latin America due to their high cost performance and practicality. According to ITBEAR, Samsung continued to maintain its leading position in the Latin American smartphone market with the outstanding performance of its A series, with shipments increasing to 10.2 million units, a year-on-year increase of 9%. Xiaomi ranked second in the region for the first time, with shipments reaching 6.2 million units, a year-on-year increase of 35%, setting a historical record for Xiaomi's shipments in Latin America.

Motorola ranked third with shipments of 5.7 million units, an outstanding performance. At the same time, Transsion and Honor also successfully ranked among the top five, with shipments of 3.2 million units and 1.7 million units respectively, achieving year-on-year growth of 52% and 47% respectively, demonstrating strong market competitiveness.

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