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2024 Q2 Southeast Asia mobile phone market: Who seizes the cake of 23.9 million units?

王林
Release： 2024-08-12 22:05:32
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[ITBEAR] News on August 12. Recently, Canalys released the latest report, pointing out that smartphone shipments in Southeast Asia have achieved significant growth in the second quarter of 2024, with a year-on-year increase of 14%, and a total of 23.9 million units shipped. .

2024 Q2东南亚手机市场：谁抢占了2390万台的蛋糕？

Smartphone Market Pattern in Southeast Asia

According to ITBEAR’s understanding, major brands have different performance in the Southeast Asian market.

1. Samsung

  • Shipments: 4.4 million units
  • YoY growth: 5%
  • Market share: 18%

2. OPPO (excluding OnePlus)

  • shipments Volume: 4.2 million units
  • YoY growth: 24%
  • Market share: 17%

3. Xiaomi

  • Shipments: 4 million units
  • YoY growth: 37%
  • Market share: 17 %

4. Vivo

  • Shipments: 3.4 million units
  • YoY growth: 37%
  • Market share: 14%

5. Transsion

  • Shippings: 330 Million units
  • year-on-year growth: 12%
  • market share: 14%

    2024 Q2东南亚手机市场：谁抢占了2390万台的蛋糕？

    The rankings of each market in Southeast Asia also have their own characteristics.

Indonesia:

  1. Xiaomi
  2. OPPO
  3. vivo
  4. Samsung
  5. vivo
Xiaomi

realme

  1. Thailand:
  3. OPPO
  4. Samsung
  5. Xiaomi
Apple

vivo

  1. Vietnam:
  3. OPPO
  4. Samsung
  5. Small Mi
Apple

vivo

  1. Malaysia:
  3. Xiaomi
  4. Samsung
  5. vivo
OPPO

realme

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