Apple suddenly abandons MicroLED project? LG suffered heavy losses...

[ITBEAR] News on August 13th. Recently, a piece of news shocked the industry. Apple suddenly terminated the MicroLED Apple Watch project in cooperation with LG Display. This move brought huge economic losses to LG Display. LG Display is currently working with Apple negotiated and sought damages. According to reports, due to the sudden cancellation of the project, LG Display not only suffered the sunk costs of the 14 MicroLED-related patents it purchased, but also moved its production equipment from Gumi City in Gyeongsangbuk-do, South Korea to Paju City in Gyeonggi-do in order to cooperate with the project. A large number of professional and technical personnel were recruited, and hundreds of billions of won were spent on this series of actions. According to ITBEAR, the main reason why Apple decided to cancel the MicroLED project was its pessimistic attitude towards its market prospects. Although MicroLED has the same self-luminous properties as OLED, and performs better in terms of efficiency and energy saving, with energy consumption being only half of OLED, and showing obvious advantages in terms of service life and adaptability to various sizes and shapes, MicroLED currently faces High cost, low yield and mass production difficulties have become key factors for Apple to abandon this technology.

Although MicroLED technology has many potential advantages, its high R&D and production costs, low yield rate in the production process, and technical obstacles to achieving large-scale mass production have made Apple decide to give up after weighing the pros and cons. This change has undoubtedly brought considerable impact and challenges to LG Display, which is actively deploying in the MicroLED field.

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