The average car price exceeds 180,000! BBA price increase, range extension popular?

【ITBEAR】According to news on August 14, the Passenger Car Association recently released the latest data, revealing an interesting phenomenon: the passenger car market has shown a trend of falling prices and becoming more expensive, with the average selling price in July reaching 182,000. Yuan. Data shows that car market prices have continued to rise in recent years, from 142,000 yuan in 2019 to 153,000 yuan in 2020, and then to a cumulative average of 179,000 yuan this year, until they broke through to 182,000 yuan in July, a significant increase.

Reason for the increase in average price:

1. Hybrid and extended-range models are more expensive, and domestic consumers are increasingly accepting of these models.
2. The price increases of some brands such as BBA have also led to an increase in the average sales price of fuel vehicles.

Changes in market structure:

Entry-level models are shrinking and the consumption base is not solid.
The purchasing power of the middle and low-end markets is insufficient, and the price war is intensifying.
The sales structure of price segments in the national passenger car market continues to rise. The sales proportion of high-end models has increased significantly, while the sales proportion of mid- to low-priced models has decreased.
Driven by consumption upgrades, the average price of extended-range models is as high as 300,000 yuan, and the average price of hybrid models has also reached 205,000 yuan.

It is worth mentioning that A0 classelectric vehicles once occupied nearly 50% of the market and became the absolute main force in independent brand exports. In recent years, the market share of various market segments for 300,000-plus models has continued to rise. The retail sales of 300,000-400,000 models will be 10.6% in 2023, 10.4% in July, and 400,000-plus models. The domestic retail sales of model will account for 3.2% in 2023, reaching 4.0% in July. The high-end breakthrough of independent brands highlights the high-end development trend brought about by the growth of new energy sources for passenger cars.

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