Home web3.0 Crypto.com Becomes Official UEFA Champions League Partner: A Game-Changer for Cryptocurrency Adoption

Crypto.com Becomes Official UEFA Champions League Partner: A Game-Changer for Cryptocurrency Adoption

Aug 14, 2024 pm 09:45 PM
Crypto.com UEFA Champions League

Crypto.com has become the first cryptocurrency platform to secure an exclusive partnership with the UEFA Champions League. This multi-year sponsorship was announced on August 14 and is a monumental step toward integrating cryptocurrency into mainstream sports.

Crypto.com Becomes Official UEFA Champions League Partner: A Game-Changer for Cryptocurrency Adoption

Crypto.com, platform mata wang kripto terkemuka, telah memperoleh perkongsian eksklusif dengan Liga Juara-Juara UEFA, menandakan detik bersejarah dalam penyepaduan mata wang kripto ke dalam sukan arus perdana. Penajaan berbilang tahun ini telah diumumkan pada 14 Ogos dan bersedia untuk menguatkan kehadiran global Crypto.com.

Perkongsian itu akan menyaksikan Crypto.com menjadi rakan kongsi mata wang kripto rasmi UEFA Champions League, Europa League, Europa Conference League, UEFA Super Cup dan UEFA Youth League. Logo platform akan dipaparkan dengan jelas pada papan pengiklanan LED di sekeliling padang semasa semua perlawanan dalam pertandingan ini.

Selain penjenamaan dalam stadium, Crypto.com juga akan mendapat akses kepada pelbagai aset media digital dan sosial, termasuk penajaan tajuk Web3 Highlights Show dan Web3 Goal of the Week. Sorotan ini akan diedarkan di seluruh platform digital UEFA, dengan gabungan pengikut lebih 200 juta pengguna.

Perkongsian ini merupakan rampasan kuasa besar untuk Crypto.com, yang telah meluaskan jangkauannya secara agresif melalui perkongsian sukan dalam beberapa bulan kebelakangan ini. Syarikat itu sudah mempunyai tawaran hak penamaan untuk Pusat Staples di Los Angeles dan Grand Prix Miami, dan logonya dipaparkan pada pakaian seragam beberapa pasukan Formula 1.

Pengasas bersama dan Ketua Pegawai Eksekutif Crypto.com Kris Marszalek menyatakan keterujaannya tentang perkongsian itu, dengan menyatakan:

"Kami sangat teruja untuk bekerjasama dengan UEFA untuk membawa mata wang kripto kepada permainan yang indah dan beberapa peminat paling ghairah di dunia. Perkongsian ini akan mempamerkan kuasa mata wang kripto dalam cara yang belum pernah dilakukan sebelum ini, dan kami tidak sabar untuk bekerjasama untuk mencipta pengalaman baharu dan inovatif untuk semua orang yang terlibat dalam pertandingan kelab UEFA."

Pengarah jualan dan pemasaran UEFA Charlotte Carey turut mengalu-alukan perkongsian itu, dengan berkata:

"Kami berbesar hati untuk mengalu-alukan Crypto.com sebagai rakan kongsi pertandingan kelab UEFA. Sepanjang perkongsian itu, Crypto.com akan berpeluang untuk berhubung dengan penonton yang benar-benar global dan terlibat, dan kami berharap dapat bekerjasama untuk membawa menarik dan aktiviti yang menarik kepada peminat kami di seluruh dunia."

Perkongsian antara Crypto.com dan UEFA dijangka menjana pendedahan besar-besaran untuk mata wang kripto dan seterusnya memacu penggunaan arus perdananya.

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