Huawei dominates the front line, but Xiaomi has become the new favorite of young people? Who's winning?

[ITBEAR] According to news on August 15, recently, the smartphone market in mainland China has shown signs of recovery. According to the latest report from Daily Interactive Big Data, Huawei continues to lead the market share in first-tier and new first-tier cities, while Xiaomi has gained extremely high attention and love among young consumer groups. The report shows that Xiaomi’s market share in the 18-24 age group is particularly prominent, reaching 21.19%, an increase of 2.96% compared with the previous quarter. Users in this age group are relatively scattered when choosing mobile phone brands, and Xiaomi’s lead is particularly obvious.

1. Among the 25-34 and 35-44 age groups, vivo and OPPO have become the most popular brands respectively.

2. Huawei continues to consolidate its dominant position in first-tier cities and new first-tier cities.
3. vivo has achieved slight market share growth in terms of city-level distribution.
4. OPPO occupies a particularly significant market share in second-tier and lower-tier cities and has become the leading brand in these markets.

   

   In addition, with the launch of new technologies such as folding screens and AI models, Samsung and Meizu have also shown an upward trend in market share in various tier cities, bringing new vitality and competition to the market.

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