Powered by Sony Technology and Entertainment, the 2024 Shanghai Tomorrow Stars Basketball Championship ended wonderfully

Shanghai, China - On August 11, 2024, the "2024 Shanghai Tomorrow Stars Basketball Championship" officially sponsored by Sony (China) Co., Ltd. (hereinafter referred to as Sony) The third place battle and finals were successfully held at the Shanghai Stadium. Sony provided the IRS (Instant Replay) system, “Bullet Time” system for this event. time)" shooting technology to ensure the fairness and enjoyment of the event. During the interval between games, Sony's portable motion capture product mocopi captures the movements of the cheerleaders to create the virtual image Raynos dancing, which is also on the big screen at the scene Showcase it on Sony Creative Products, Inc. Creative Products' IP beard bumper (OHIGE no PON) dolls also came to the scene to interact with the audience and cheer for the game. An experience area for Sony PlayStation console games, Sony Spatial Reality Display (SRD), Sony's portable motion capture product mocopi, and digital imaging products was set up outside the venue. Audiences checked in to experience it while watching the game. Sony China President Takeji Yoshida attended and watched the match that day, and awarded medals to the third-place Australian U18 elite team.

2024 Shanghai Tomorrow Stars Basketball Championship finals scene

2024 Shanghai Tomorrow Stars Basketball Championship third place battle scene

Sony China President Takeji Yoshida watched the game and said: "We are deeply We are honored to join hands with the Rising Stars Basketball Tournament. This is another manifestation of Sony's deep business strength in the sports field. With Sony's long-term deep roots in electronic products, system technology and entertainment content, we have prepared for this exciting event. Adding more colors. In China, we always adhere to the development vision of "stimulating inspiration and enthusiasm, and creating touching moments with dream chasers", and everyone is looking forward to it, whether they are sports fans, athletes or professional practitioners of sports events. The sports entertainment industry will further flourish. We hope to use Sony’s rich experience in the sports business and content advantages in the entertainment industry to promote the realization of this dream.” Takeshi Yoshida for the third team - Australia. U18 elite team awards ceremony

The runner-up team - China National U18 Men's Basketball Team

2024 Shanghai Tomorrow Star Basketball Championship Group Stage Live

2024 Shanghai Tomorrow Star Basketball Championship Group stage scene

Sony’s cutting-edge black technology helps with the judging and viewing of basketball matches

This time, Sony, as the official sponsor, provided services including SMART (Synchronized Multi- Angle Replay Technology IRS (Instant Review Systems) technology of simultaneous multi-angle playback Instant replay) system’s professional sports services. The system can ingest and simultaneously record game footage in real time, allowing referees to review the game scene from any angle to make more accurate and fair decisions. This is also the first time in China that the IRS system has been introduced into a high-level international youth basketball event. At present, the IRS system has been widely used in large-scale international basketball events such as the European Basketball League, the Japanese Basketball League, and the American NBA Basketball League, and has been highly recognized by users.

IRS system is applied in the field

"Bullet Time" supported by Sony Research & Development Center China time)" solution was also applied to this competition. Through 40 cameras shooting at the same time, using this photography technology to simulate variable speed special effects, synthesize the exciting moments of the stadium that can be viewed freely in 360 degrees and present them to the majority of fans. Every time in the stadium Shooting, every attack and defense are all vividly presented in Kuaishou's "Bullet Time" technology, which helps the audience see and understand the details of the game clearly, so as to more fully perceive the unique charm of competitive sports .

"Bullet Time" supported by Sony China Research Institute is played back on the big screen in the venue

"Bullet Time" application supported by Sony China Research Institute

Sony's professional digital imaging products and solutions, including a variety of Professional cameras and broadcast equipment are committed to providing first-class sports event production and broadcast, digital solutions and sports entertainment services to the sports world. The official photographer at the competition also used Sony’s new flagship Alpha, which is Sony’s first global shutter and full frame speed. 9 Sony's advanced Alpha™ full-frame mirrorless camera and E-mount lens group displayed in the Sony off-site experience area used by III are also the choices of many professional sports photographers, helping them capture every wonderful moment on the sports field.

Spectators experience Sony products in the off-site experience area

Photographers use Sony Alpha 9 III to capture exciting moments in the game

Sony EntertainmentIntegration, InnovationWatch the gameexperience

This competition also combines Sony’s entertainment technology and content to provide an interesting viewing experience. The cheerleaders wear Sony's portable motion capture product mocopi to perform dance movements, and can control the virtual image Raynos to dance with them, breaking the boundaries between virtuality and reality, realizing the creative integration of technology and sports entertainment, and bringing a dimensional experience to the audience. Game viewing and entertainment experience. While typical motion capture requires a studio setup with multiple cameras, as well as wearing a full-body bodysuit or multiple markers, mocopi can do it using only six small, lightweight sensors and a smartphone (with the mocopi mobile app). Easily realize real-time motion capture data input for motion capture or VR (virtual reality). The 3D dance image of the cheerleader himself is also played on the Sony Space Reality Display (SRD) in the experience area outside the venue through Free View Video (FVV) technology, so that the audience can watch the 3D dance with naked eyes.

Raynos sauce dances synchronously with the cheerleaders on the big screen

Beard bumper interaction in the field

Big screen interactive games "CAMERA MAN", "HUG CAM" and " KISS CAM" is also supported by Sony digital imaging products and solutions, and lucky spectators drawn in advance will enter the venue to compete with players Li Tianrong and Li Hongquan of the Shanghai Jiushi Sharks basketball team on PlayStation. 5 platform game "NBA" 2K24", the audience watched the equally exciting basketball game in the game world through the live big screen. Takeji Yoshida, President of Sony China, and Tatsuo Eguchi, Chairman and President of Sony Interactive Entertainment (Shanghai) Co., Ltd., presented PlayStations to two player representatives, Li Tianrong and Li Hongquan, as well as lucky viewers of the lottery. 5 game consoles.

Li Tianrong and Li Hongquan participated in the "NBA 2K24" game session

Takeshi Yoshida presented PlayStation 5 game consoles to Li Tianrong and Li Hongquan

幸運な観客に江口達夫氏が大賞のPlayStation 5ゲーム機を抽選

会場外のPlayStationゲーム体験エリアでは、NBAバスケットボールゲーム『NBA 2K24』を体験するために多くの視聴者も列を作り、イベントに参加しましたチェックイン抽選で当選したのは「NBA」 2K24 インチ スカーフやその他のゲーム周辺機器、口ひげバンパー ステッカーやその他のギフト。

観客は場外体験エリアで試合を体験しました

中盤では観客にソニー製周辺機器のプレゼントが贈られました

協力して中国のスポーツ産業の発展を支援します

健康中国、中国スポーツの戦略的背景 「スポーツ強国建設要綱」によれば、スポーツ産業は2035年までに国家経済の柱となる産業となるとされている。長年にわたり、スポーツと文化、テクノロジー、観光、その他の分野の融合は徐々に深まり、スポーツ業界では新しい形式、新しいシナリオ、新しいモデルが絶えず開発されています。

ソニーは現在、世界中でスポーツビジネスを積極的に展開しており、Beyondを所有しています。 Sports や Pulselive などのスポーツ事業会社は、ビデオアシスタントレフェリーや半自動オフサイドなどのプロフェッショナルサービスや、世界クラスの国際スーパーイベントのデジタルイベント体験運営サービスを提供しています。

ソニーは、ライジングスターバスケットボールチャンピオンシップとの今回の協力を通じて、中国のスポーツ産業の発展のために、より多様な製品とサービスを提供し続けることを期待しています。ソニーの先進的なスポーツテクノロジーと豊富なエンタテインメントコンテンツの相乗効果を活用し、現実世界と仮想世界を組み合わせて、イベント運営、制作・放送、視聴、ファンコミュニケーションをよりクリエイティブで興味深いものにします。スポーツエンターテインメント業界の持続可能な発展に新たな活力を注入します。

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