Xiaomi mobile phone's 13th birthday! Xu Fei recalls the first-generation press conference: There were so many people that I didn't even squeeze in

News on August 16th, today is the 13th birthday of Xiaomi mobile phone. On August 16, 2011, Xiaomi mobile phone’s first product was officially released. Xu Fei, CMO of Xiaomi Group, wrote that when the first-generation Xiaomi mobile phone was launched 13 years ago, he received rice fans outside the 798 venue. Due to the unprecedented popularity and completely exceeding expectations, the venue was packed with people. In the end, Xu Fei himself was not able to enter the venue and watched the live broadcast on the big screen with everyone outside the venue.

The release of Xiaomi 1

1. When Xiaomi 1 was released, no one expected its impact on the domestic mobile phone industry.
2. The price of 1999 yuan that shocked everyone at the press conference shocked the mobile phone market.

Classic pricing of 1999 yuan

1. 1999 yuan has become the classic pricing for subsequent generations of Xiaomi digital flagships.

   

   As Xiaomi employee No. 46, Xu Fei even contributed a famous saying that year that was widely circulated: We make mobile phones just to sell them to everyone without making money." Although he is often ridiculed by netizens, Xiaomi has actually done this. .

   

   1. Domestic high-end mobile phones are priced at more than 4,000 yuan, and are monopolized by technology giants such as Sony, LG, iPhone, and Samsung.
2. Xiaomi mobile phone has changed the Chinese smartphone market with a price of 1,999 yuan, and the Redmi mobile phone has ended.
3. Xiaomi insists on hardware not exceeding 5% gross profit
4. On the 10th anniversary of Xiaomi mobile phones, Lei Jun returned a 1,999 yuan red envelope to Xiaomi 1st generation users, which caused a sensation.

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