Xiaomi Q2 ranks second in the Middle East smartphone market! Shipments reached 2.3 million units, a 70% increase

News on August 16, the latest data from the analysis agency Canalys shows that in the second quarter of 2024, smartphone shipments in the Middle East (excluding Turkey) reached 11.5 million units, a year-on-year increase of 20%.

- In the second quarter, although Samsung's shipments fell 5% year-on-year, it still maintained its leading position in the region with a market share of 28%, with the Galaxy A series and Galaxy S24 being The main driving force.

• Xiaomi focuses on the mobile phone market under $200. With highly competitive price models such as Redmi A3, 13C and 13 4G, Xiaomi shipped 2.3 million units, growing The rate is 70%, occupying 20% ​​of the market share, ranking second in shipments.

  

  1. Transsion ranked third with aggressive pricing and mass market appeal, achieving 3% year-on-year growth, shipping 1.8 million units, and taking market share 16%.

2. Apple shipments fell 6% year-on-year to 1.1 million units, occupying 10% of the market share and ranking fourth on the list.
3. Honor achieved a significant growth of 67% by increasing its retail business in Saudi Arabia and Iraq, with shipments of 700,000 units and a market share of 6%, ranking fifth on the list.

   

   Canalys report: Southeast Asia smartphone market landscape #
Canalys Senior Analyst Manish Pravinkumar commented: "Emerging brands are steadily narrowing the market share gap with the region's leading players and reshaping the competitive landscape."
4. #🎜 🎜#Emerging Brands’ Strategy

In the short term, emerging brands must take advantage of the favorable economic environment to consolidate their roots in the local market. This includes:

2. Expand retail operations
Optimize product mix

Prioritize profitability while maintaining channel confidence

# 🎜🎜#

• Strategy of Mature Brands
• Mature brands should focus on the following aspects to stay competitive: #🎜 🎜#

Leverage artificial intelligence innovation (GenAI)
3. Expand the ecosystem
Incorporate sustainable development practices and enhance customer loyalty

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