Frustrated with the conventional financial system and seeking candidates to push their interest in digital finance solutions and digital currencies
The 2024 US election is shaping up to be a pivotal moment for cryptocurrency. Young people, who are increasingly tech-savvy and politically engaged, are playing a major role in driving the conversation around digital assets.
According to a recent Coinbase survey, Gen Z and Millennials now account for 40% of the vote. And of those voters, 25% between the ages of 18 and 34 own crypto, compared to just 14% of older Americans.
This demographic is not only interested in crypto, but they are also making their voices heard at the ballot box. In 2020, under-30s turned out in droves, especially in battleground states like Georgia and Arizona.
Candidates are taking notice and are increasingly targeting young people with pro-crypto policies. The survey found that 51% of young voters would likely vote for a crypto supporter.
This could lead to the election of a large number of candidates who are looking out for the best interests of this tech-savvy group.
Interestingly, these young crypto users are politically divided almost evenly. Around 41% identify as Democrats and about 39% identify with Republicans, while the remaining 20% consider themselves Independents.
As the US election nears, both major political parties are becoming more and more pro-crypto in an effort to court the youth vote.
For example, Republican nominee Donald Trump, who initially expressed skepticism for Bitcoin in the past, has gradually shifted to embracing cryptocurrency over the course of his campaign. His campaign even created a fundraising page that accepts donations in various cryptocurrencies.
On the other side of the aisle, Vice President Kamala Harris has been facing pressure from pro-crypto forces to take a more positive stance toward digital assets.
A campaign called “Crypto for Harris” was even launched to enhance her appeal to young voters who are passionate about cryptocurrencies.
However, the efforts toward crypto-friendly policies are more electoral than strictly partisan. While young voters are learning about cryptocurrency from candidates as a means toward financial independence and innovation, they are also coming to understand the potential role of digital assets in systemic reform.
Only 9% of Americans are reportedly satisfied with the status quo in the financial system,underscoring a strong demand for change. A growing interest in crypto is part of this larger desire, and candidates who fail to pay attention to it risk alienating blocks of the electorate.
The course of cryptocurrencies in America will be defined in the run-up to the US elections. A big chunk of young voters believe the financial system truly needs to be changed; they are also seeing crypto as the future of money. Particularly in the battleground states where every vote counts, this kind of attitude could be expected to influence voting behavior.
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