Apple brand AI has become the biggest driving force, iPhone 16 series shipment target increased by 10%: at least over 90 million units

IT House News on July 11th, Bloomberg published a blog post today (July 11th) stating that Apple has informed its suppliers and partners that the shipment target of the iPhone 16 series models in 2024 will be higher than that of the iPhone 15 series. (81 million units) increased by 10%, to at least exceed 90 million units.

Apple is very optimistic about iPhone 16 series shipments

Bloomberg reported that Apple is optimistic about the shipments of iPhone 16 series models. One of its important driving factors is the Apple Intelligence introduced in the iOS 18 system. This feature can greatly enhance product competitiveness, stimulate users' demand for upgrades, and attract them to purchase.

Uncertainties in the Chinese market

Bloomberg pointed out that there are still uncertainties in the Chinese market for the Apple iPhone 16 series. The official partners of Apple Intelligence have not yet been announced, and sources say that no relevant cooperation agreement has been reached yet.

European marketing problems

Apple Intelligence also has problems in the European market promotion. This feature will only support US English at the initial stage of its launch, and the iPhone 16 series will not be launched in the EU market after its launch. Apple said in June that it needed more time to consider how to make Apple Intelligence compliant with the requirements of the Digital Markets Act.

Foxconn is recruiting for the peak season

IT House reported that Foxconn, Apple’s main foundry, has started recruiting for the peak season. The current hourly wage at the Foxconn factory in Zhengzhou Airport has been increased to 25 yuan. The factory in Longhua, Shenzhen, has also begun large-scale recruitment, but only the 3W business group that produces camera modules can provide high wages of 25 yuan per hour, and the hourly wages of other business groups are about 21 yuan.

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