Xiaomi is back! After six quarters of hard work, it regained the top spot in the Indian smartphone market

On July 18, CNMO learned that market research organization Canalys released a report that in the second quarter of 2024, the Indian smartphone market achieved a subtle but solid growth of 1%, with total shipments climbing to 36.4 million units.

1. Xiaomi returned to the market leader with 6.7 million units shipped, with a market share of 18%.

2. vivo also followed with 6.7 million units shipped, and its secret is its focus on cost-effective 5G and mid-range models.
3. Samsung ranks third with 6.1 million units shipped.
4. Realme and OPPO (excluding OnePlus) shipped 4.3 million units and 4.2 million units respectively, ranking among the top five in the market.

Canalys senior analyst Sanyam Chaurasia pointed out:

This quarter, mainstream market brands have expanded mid-to-high-end product lines and used rainy season promotions to clear inventory.

Xiaomi has boosted shipments with new colors of the Redmi Note 13 Pro series and high-quality cameras and unique designs of the Xiaomi Mi 14 Civi.

vivo has performed strongly in the mid-range market with its V series and Y200 Pro, and its exquisite design and camera functions have won the favor of consumers.

While clearing inventory, realme is also expanding into the mid-to-high-end market through GT 6T and digital series. fenye

Manufacturers’ strategies to respond to changes in the market environment

1. Pay attention to business sustainability
In the current market environment, manufacturers need to put business sustainability above market share and focus on providing consumers with Excellent value experience.

2. Respond to challenges
Faced with challenges such as fluctuations in mass market demand, slow conversion from feature phones to smartphones, and the rise of the second-hand mobile phone market, brands need to stimulate demand through holiday promotions.

3. Avoid price wars
Although price wars in highly competitive environments can drive sales, they often sacrifice profit margins, increase consumers' expectations for price cuts, and compress brand value and profit margins.

4. Focus on product innovation
Manufacturers should focus on product innovation, ecosystem construction and personalized experience to achieve stable shipment growth throughout the year.

5. Build a sustainable business model
Build a sustainable business model that transcends seasonal fluctuations and deep discounts.

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