Xiaomi mobile phone shipments successfully entered the top three in the Japanese market, with an increase of 359%

[CNMO Technology News] Recently, CNMO noticed that the official account of Xiaomi mobile phones in the Japanese market announced that in the second quarter of 2024, the shipment volume of Xiaomi mobile phones in the Japanese market has increased significantly, successfully ranking among the top three in the market. This achievement is an important milestone for Xiaomi and marks substantial progress in its continued efforts in the Japanese market. Xiaomi officially stated that although it has achieved initial success, it still needs to further increase its market share and plans to continue to introduce more attractive products to the Japanese market.

Lu Weibing, partner and president of Xiaomi Group, president of the international department, and general manager of the Xiaomi brand, said: Breakthroughs in the Japanese market are still very difficult, and we will continue to work hard!

Japanese smartphone market share (2023)

1. Apple
2. Sharp
3. Google
4. Samsung
5. Kyocera and Lenovo (tied)

Xiaomi’s progress in the Japanese market

Although Xiaomi It did not enter the top five in terms of market share in 2023, but it has made significant progress in the past year, indicating that its Japanese market strategy is paying off.

Japanese smartphone market data (2023)

• Total shipments were approximately 8.3 million units, a decrease of 3.5% from the previous year.
• Smartphone shipments were 8.28 million units, a year-on-year decrease of 2.4%.
• Shipments in the fourth quarter of 2023 will still reach more than 8 million units.

Xiaomi’s strategy in Japan

Xiaomi entered the Japanese market in December 2019, launching a series of products and establishing partnerships with local operators.

Xiaomi’s global progress

In addition to the Japanese market, Xiaomi’s mobile phone sales are also growing steadily in other regions around the world, including:

• Europe
• Russia
• India
• South America
• Middle East

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