Apple wins the market but loses profits: Why do users prefer older iPhones?

[CNMO Technology News] In the fierce competition in the smartphone market, the competition between iOS and Android continues to be fierce. The Android camp led by Google, including Samsung, Xiaomi, vivo OPPO and many other brands, meets the needs of consumers with different budgets through diversified product lines. On the other hand, Apple is fighting against the entire Android ecosystem on its own. So, what’s the latest status of this race?

1. According to CIRP’s latest research report, Apple has made significant progress in the battle between iOS and Android. Data shows that in June 2024, 17% of new iPhone users will come from the Android platform, compared with 10% last year, this proportion has increased significantly. However, behind this growth lies Apple's unspeakable worries.

2. The report reveals an unexpected phenomenon: users who switch to iPhone are more likely to choose older, more affordable models rather than the latest iPhone 15 series. This trend is not limited to new users switching to Android. Existing iPhone users are also changing their phones less frequently. It's easy to see why users prefer older iPhones: These models excel in performance, camera quality, and support for system updates, making them last much longer.
3. Although the growth in market share has brought Apple a superficial victory, the profit pressure behind it and the weakening demand for replacement cannot be ignored. Low user demand for new models directly affects Apple's sales revenue and profit margins. In addition, as the prices of older iPhones continue to fall, Apple is also facing subtle adjustments to its market positioning while maintaining its high-end positioning.

   

   Faced with this complex situation, Apple needs to adopt a more flexible market strategy:
4. Improve the cost-effectiveness of the iPhone : Pass Launched a more attractive iPhone SE 4 to attract price-sensitive consumers.
5. Launches iPhone SE series : providing more choices for consumers looking for high cost performance.

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