Canalys: Global smartphone growth in the second quarter was 12%, with 288 million units shipped

On July 31, Canalys released the latest mobile phone report: In the second quarter of 2024, the global smartphone market once again achieved double-digit growth, with shipments reaching 288.9 million units. Driven by product innovation and improved business conditions, the global smartphone market has experienced positive growth for three consecutive quarters. All regions experienced strong rebounds.

1. Samsung ranked first, shipping 53.5 million units, an increase of 1%. Samsung continues to drive shipment value growth through its high-end product lines, while its A-series products ensure overall shipment scale through 5G differentiation.

2. Apple maintained its second position with strong momentum in North America and Asia-Pacific, shipping 45.6 million units.
3. Xiaomi is closing in on Apple with a competitive product portfolio, ranking third with shipments of 42.3 million units and a market share of 15%.
4. vivo once again returned to the fourth position with 25.9 million units shipped and a market share of 9%.
5. Transsion ranked fifth with 25.5 million units shipped and 9% market share.

   

   Market performance in the second quarter

strong growth momentum#🎜 🎜#

All major regions experienced growth.
• Double-digit recovery in key mature markets.

Challenges and Countermeasures

Rising component costs#🎜🎜 #

Low price parts stock is running out.

• Brands focused on the mass market are under pressure.
• Consumer demand for high-performance hardware continues to rise.

Emerging Brand Strategy

Refined regional strategy.

• Optimize your retail investment.
• Balance market expansion with high operating costs.

Channel Inventory Management

Effectively manage channel inventory.

• Prevent price system disorder and operating losses.
• Keeping operations healthy is crucial. "Despite seasonal demand in the second half of the year, the smartphone market is unlikely to achieve double-digit growth throughout 2024."

• 2.

  Zhu Jiatao said: "The smartphone market is expected to grow by mid-single digits in 2024, driven by factors including:" # 🎜🎜#Inventory level recovery

Relaxation of import restrictions in individual markets

Better economic climate

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