Is China's smartphones surpassing Apple's and finding the right path?

In F1 car races, lagging cars often follow closely behind the car in front, using the low-pressure wake formed by the air displaced by the car in front to achieve opportunistic overtaking.

Whether it is a sports competition or a business competition, being ahead or lagging behind is not insurmountable. As long as you find the right strategy, you can go from chasing to shoulder to shoulder to overtaking in just an instant.

The same is true for the smartphone industry. In the past ten years or so, domestic mobile phone manufacturers have faced the same main line:

From "matching Apple" to "surpassing Apple".

However, in this long cycle, from volume performance, volume parameters to volume sales, have domestic mobile phone manufacturers really found the right strategy?

01 Cold Thoughts on "Beyond Apple": Domestic manufacturers need to start a "definition" battle

The answer is obviously no.

Roll parameters and roll sales have not created unique value, but have caused the industry to fall into anxiety and misdirection.

If leading in parameters, price, and sales volume means success, the current leader in the mobile phone industry should still be Nokia.

To date, the Nokia 1100 series has sold a total of 250 million units worldwide. In comparison, iPhone 4, which brought about milestone changes and epoch-making impressions, has sold less than one-fifth of the former.

But when they witnessed Steve Jobs waving the iPhone 4 at the San Francisco press conference fourteen years ago, everyone understood that the mobile phone market had completed the "transfer of power."

Apple did not defeat the "old king" Nokia by relying on performance, parameters and sales, but by becoming the "mental incarnation" of smartphones and ascending to the throne by defining the "smartphone" category.

This also means that the right direction to surpass Apple is not "imitation-transcendence", but the courage to "define-transcendence".

Especially in the current industry trend of AI+ folding screen mobile phones, even Apple has not given a surprising answer. For domestic mobile phone manufacturers, the era of competing for a new voice in the mobile phone market has arrived.

Regarding the issue that has attracted much attention in the industry, the good news is that Honor has taken the lead in giving out its own "definition-transcendence" idea before Apple when it comes to "high-end folding screens".

Not long ago, Honor unveiled its new generation of folding screen flagship products, Honor Magic V3 and Honor Magic Vs3, which not only once again achieved innovative breakthroughs in foldable and thin technology, but also demonstrated a series of the latest achievements of end-side AI, targeting users in smartphones. A new experience revolution has begun in the mobile phone field.

Returning to the familiar "Spring Cocoon" stadium for the third time, as CEO Zhao Ming summed up, Honor has emotions, but more expectations:

"We have provided some unique development logic and solutions The solution can provide consumers with higher value. "

Facts also confirm the above commitment. In this conference, Honor not only further conveyed the high-end value of the folding screen category, but also relied on the excellent performance and long-term performance of three consecutive generations of folding screens. The investment has solidified the industry mentality of "the first brand of folding screens".

As Counterpoint pointed out in the survey, thanks to the leadership of the "number one brand" Honor, the Chinese smartphone market has become one of the few strong growth poles in the cold winter of global electronic consumption.

This also means that, taking Honor as a reference and representative, domestic mobile phone manufacturers are slowly exploring the right path to surpass Apple in a more imaginative era.

02 Behind the “No. 1 Folding Screen Brand”, how can Honor surpass Honor?

On this basis, a review of Honor's leadership in high-end smartphones is the same as the story of Apple's iteration of Nokia. It also has a historic moment:

It is also the moment when users' enthusiasm for old products has dried up, and it is also redefined. Created new categories and opened up new high-end imagination space in the industry.

The only difference is that in today’s hot folding screen category, Honor is the first to define it, while Apple has become a latecomer brand.

Although in the past few years, rumors about Apple’s folding screen have never stopped, but taken together, the logic reflected in the "wolf is crying" stories time and time again is actually very clear:

At least At present, Apple is not yet capable of making a satisfactory folding screen.

As a comparison, the deep "technical potential" accumulated by several generations of folding screen products has supported the release of new folding screen flagship products, which has not only achieved Honor's status as the number one folding screen brand, but also brought about two significant trend changes.

The first change occurred on the hardware side:

The folding standard from Honor is becoming “industry consensus” and “category record”.

Just like 14 years ago, the extremely thin and light iPhone4 shocked the world. Today's Honor folding screen new product launch conference, each generation is replicating and paying tribute to the "iPhone moment".

From the 9.9mm thin and light record that led the industry into the "millimeter era" 12 months ago, to the new global record of 9.2mm Magic V3, relying on the cross-border application of 19 kinds of high-energy materials and the first 114 micro-structures of "Honor Luban" With the blessing of "Architecture", Honor has simultaneously achieved the coexistence of the thinnest hinge, thinnest screen, thinnest battery, and thinnest body in one product, breaking the industry problem of incompatible coexistence of thin, light and powerful mobile phones.

It can be said that in terms of the thin and light experience of the folding screen, Honor is already "alone and seeking defeat".

As Zhao Ming jokingly summed it up:

"If you want, Honor can break the industry record twice in one press conference."

There was once a joke in the field of 100-meter dash: Only Bolt can Break Bolt's record. Similarly, when it comes to making folding screens thinner and stronger, only Honor can surpass Honor.

On this basis, combined with Honor’s previous press conferences, as a leader in the folding screen industry, Honor’s “internal standards” for a high-end folding screen, from thinness and lightness, to performance, to battery life and durability, have been externalized into "Industry consensus" has become the direction that many folding screen brands are following.

In the fiercely competitive smartphone industry, such direct recognition of technical indicators of friendly companies is actually rare.

Looking at the root cause, although Honor is technologically advanced, it does not over-promote, nor does it seek to use technical standards to provoke an "arms race." Instead, it continues to use technical standards as the basis to export more powerful and better products to the market.

This is why Honor CEO Zhao Ming has repeatedly lamented:

“Every time we do something right, the market will definitely give us feedback. We insist on thinness and lightness. This year, all brands making thinness and lightness are following Honor’s core design concepts and logic. ”

03 On-device AI is implemented in “self-evolving” mobile phones. How does Honor rely on Apple to follow?

At the same time, the above-mentioned "technical potential" supports the release of folding screen flagship new products, and the second change brought about is on the product side:

Today, Honor's thinking and practice have become industry-recognized "Value direction".

Looking back at the past, why did domestic smartphones go the wrong way and get stuck in the quagmire of price, performance, and parameters?

The key lies in two aspects. On the one hand, the application scenarios of smartphones are constantly updated and iterated, but the configuration of the mobile phone is "fixed at the factory." Coupled with the natural depreciation of electronic products, the more the mobile phone is used, the more stuck it becomes.

On the other hand, in order to stimulate users to shorten the replacement cycle, mobile phone manufacturers must continue to launch new phones with higher configurations, which further aggravates users’ parameter anxiety.

Users' "parameter anxiety" and "performance anxiety" exist objectively, but volume parameters and volume performance only treat the symptoms, not the root cause.

Faced with the "dead disaster" between mobile phone configuration and scene iteration, Glory, which better understands user needs, gives a brand-new idea:

Use AI to support the system, use AI to enable hardware, and make mobile phones "better than ever" "The better it is used, the better it is used" and becomes a self-evolving and self-iterating terminal, thereby solving the "Goldbach Conjecture" that has plagued the industry for many years.

AI + mobile phone, this sci-fi story is not the first of its kind for Honor. It has become a common practice to bundle AI in mobile phone launch conferences, but compared to others, their understanding of AI is still limited to conference translation and summary, or For a brand that just treats AI as a gimmick for high-end products, Honor has a bolder imagination for AI and is more pragmatic and reliable in implementing AI functions.

Under Honor’s device-side AI system, AI technology continuously enables hardware and deeply integrates screen eye protection, camera calculation and other modules to bring consumers a more convenient, friendly and comfortable experience; on the other hand, it also Continuously empower the operating system, realize device-cloud collaboration, and reconstruct the multi-dimensional interactive experience of folding screen mobile phones in terms of large screen, eye protection, security, and interconnection.

Honor leads the new direction of AI-empowered smart terminals

1. Focusing on AI-enabled hardware and AI-enabled OS, Honor activates folding screen products and realizes the transformation of smartphones from "passive intelligence" to "active intelligence".
2. Honor’s AI experience and thinking spills over to high-end flagship notebooks and other products, helping the “Honor Ecosystem” interconnect and create “Jarvis”-style smart terminals.
3. With the implementation of Honor’s end-side AI layout, the AI ​​concept has become a “new value direction” recognized by the smartphone industry, and everyone, including Apple, has followed Honor’s logic and direction.

Conclusion:

4. Category creators enjoy exclusive industry dividends. To surpass the "old kings" of the industry, they need to be good at getting rid of "path dependence" and seek to develop.
5. The technology gap can be narrowed by price, performance, and parameters, but to truly win in the future, you need to become the definer and leader of new categories.

   

   Wie Zhao Ming in einem Medieninterview ausdrückte:

„Die Bedeutung von Volumen ist, ob es weiterhin durchbrechen und Innovationen hervorbringen kann. Bei der Entwicklung jeder Branche muss es #🎜🎜 sein.“ # Innovatoren und Durchbrüche bringen diese Branche nach oben.“

Aus dieser Perspektive hat sich Honor vom Benchmarking

Apple zum entwickelt Der Weg von , der führenden Marke für Paravents, der von Apple erlernt und befolgt wird, ist nicht nur eine Bestätigung des oben genannten Konzepts, sondern auch ein Entwicklungspfad für die kämpfenden heimischen #🎜🎜 #Smartphone-Marke , liefert die richtige Straßenreferenz.

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