Ranking of smartphone manufacturers in the Middle East in 2023: Xiaomi ranks third, Honor surges

[CNMO News] According to the latest data released by the analysis agency Canalys, in the fourth quarter of 2023, smartphone shipments in the Middle East (excluding Turkey) reached 12.2 million units, a year-on-year increase of 24%. Total shipments in 2023 will reach 42.5 million units, an increase of 11% compared to 2022.

小米手机
Canalys senior consultant Manish Pravinkumar revealed that Xiaomi, Honor and Transsion have become leaders in the sub-$200 segment. Among them,

Xiaomi focuses on expanding its offline business in the region, and also launches improved products such as Redmi 12C, and improves product competitiveness by reorganizing its team.
Honor has launched flagship products such as Honor Magic 5 Pro, and the XA/B series models have been widely praised in markets such as Saudi Arabia.
Motorola’s growth rate is also as high as 49%.

Legend

Manufacturer ranking

#🎜🎜 #

1. Samsung: Market share 34% (decline)
2. 传音 (including Tecno and other sub-brands): Market share Increased
3. 小米 (including sub-brands POCO and Redmi): Market share has increased
4. Apple#🎜🎜 #：Market share has increased
Glory
5. : Market share is 5%, annual growth rate is 156%

   Honor mobile phone

   Pravinkumar predicts that as the regional economy continues to recover, the growth prospects of the smartphone market in the Middle East are optimistic in 2024.
6. Manufacturers should prioritize building stronger channel partnerships as they expand their markets in the region.
7. In addition, we should continue to improve our core strength according to local conditions and ensure profitability by improving products.

The above is the detailed content of Ranking of smartphone manufacturers in the Middle East in 2023: Xiaomi ranks third, Honor surges. For more information, please follow other related articles on the PHP Chinese website!