Apple iPhone shipments decline
Analyst Ming-Chi Kuo revealed that from January to the Spring Festival this year, Apple iPhone shipments in the domestic market continued to decline year-on-year. Price cuts at the beginning of the year have limited effect on boosting shipments.Apple’s 2024 shipment forecast lowered
Ming-Chi Kuo said that Apple has lowered its key upstream semiconductor components. iPhone shipments in 2024 are expected to be about 200 million units, a year-on-year decline of 15%. Among the world’s major mobile phone brands, Apple's decline may be the biggest.
iPhone faces structural challenges
Ming-Chi Kuo pointed out that iPhone shipments will decline significantly in 2024 due to structural challenges, including the emergence of new design models for high-end mobile phones and the continued decline in shipments in the Chinese market. Apple's weekly shipments in China have declined by about 30-40% year-on-year, and the decline is expected to continue. This is mainly due to the return of Huawei and the fact that foldable mobile phones have become the first choice for high-end users in China.
Apple may launch new models in 2025
Ming-Chi Kuo predicts that Apple will launch new iPhone models with major design changes as early as 2025, and release a more comprehensive/differentiated generative AI ecosystem/applications . Until then, the above-mentioned structural challenges may continue to be detrimental to Apple's iPhone shipment momentum and ecological growth.
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