Consumer research: realme is deeply loved by young Indonesian smartphone consumers

WBOY
Release: 2024-08-21 16:39:02
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On February 23, data analysis agency Counterpoint released its latest consumer survey report. Reports show that realme is deeply loved by young Indonesian smartphone consumers.

Consumer research: realme is deeply loved by young Indonesian smartphone consumers

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The young Indonesian generation’s views on smartphone brands

The young Indonesian group (18-30 years old) regard smartphones as part of their lifestyle, and they value functionality, specifications and cost-effectiveness. They tend to avoid FOMO and pursue innovative and trendy brands.

Survey Results

Counterpoint Research conducted a survey of more than 1,000 consumers in first- and second-tier cities in Indonesia to understand the views of the country’s younger generation on smartphone brands. The survey collected opinions from smartphone users aged 18-30 over three months.

realme brand association value

The survey believes that the two main association values ​​​​contained in the realme smartphone brand include:

  1. "Young people's brand": mainly related to people aged 22-24 and 25-27 years old Respondents are linked together.
  2. “Young people’s choice”: Resonates most with respondents in the 18-21 age group.

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source:ifeng.com
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