On February 23, data analysis agency Counterpoint released its latest consumer survey report. Reports show that realme is deeply loved by young Indonesian smartphone consumers.
IllustrationThe young Indonesian generation’s views on smartphone brands
The young Indonesian group (18-30 years old) regard smartphones as part of their lifestyle, and they value functionality, specifications and cost-effectiveness. They tend to avoid FOMO and pursue innovative and trendy brands.
Survey Results
Counterpoint Research conducted a survey of more than 1,000 consumers in first- and second-tier cities in Indonesia to understand the views of the country’s younger generation on smartphone brands. The survey collected opinions from smartphone users aged 18-30 over three months.
realme brand association value
The survey believes that the two main association values contained in the realme smartphone brand include:
The above is the detailed content of Consumer research: realme is deeply loved by young Indonesian smartphone consumers. For more information, please follow other related articles on the PHP Chinese website!