2023 U.S. iPhone user profile: 13% are from Android, indicating declining appeal

IT House News on February 15th, according to the latest report released by market research organization CIRP, the appeal of Apple iPhone to Android users in the US market has begun to decline. After experiencing a peak of 15% in 2022, it will begin to fall back in 2023.

1. According to data released by CIRP in May last year, 15% of the new iPhone users in the United States in 2022 will come from the Android system, setting a record high, and the average selling price is close to US$1,000.

2. However, based on the latest report, the Apple iPhone 15 series will begin to lose appeal to Android users in 2023, with 13% coming from the Android system, down 2 percentage points from 2022.

   

   
   On the left is iPhone 15 Pro/Pro Max, on the right is iPhone 15/Plus

According to icon data, the proportion of Android users who purchased Apple’s iPhone series in 2023 will be 13%, which is the same as in 2019, but compared with It is still 2 percentage points higher in 2020 and 2021.

IT House reported yesterday that the Samsung S24 series has been well received since its launch in January 2024, and even received higher user satisfaction scores than the iPhone 15 and 15 Pro.

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