U.S. smartphone sales fell 10% year-on-year in January, and the low-end market is in trouble

Jiweiwang news, on February 23, preliminary data from the US weekly sales tracking released by market research organization Counterpoint Research showed: #🎜🎜 #

U.S. smartphone sales fell 10% year-on-year in January.
1. The low-end market performed poorly.
2. The high-end and ultra-high-end markets performed better.
3. The overall exchange rate among users is still tepid.

4. Maurice Klaehne, senior analyst at Counterpoint Research, said: “The low-end market, which focuses on sales, is in a difficult situation. In addition, users are waiting for new product releases, thus delaying replacement time, dragging down the market. ” He added: “But we are expected to see a rebound in February, especially after the launch of the Galaxy S24 series.” Market share continued to gain, but sales volume also declined in the low single digits. Jeff Fieldhack, research director, said: "The iPhone 15 series continues to enjoy strong promotions in the 'postpaid' market, while in the 'prepaid' market, older models such as iPhone 11 and iPhone 12 remain highly sought after among price-conscious consumers. Such a product mix allows Apple to remain stable in a market that is experiencing double-digit declines," adding: "This will not only help Apple expand its market share, but also help drive the growth of the iOS user base." #🎜🎜 #

   Although Apple’s decline in the US market was relatively stable in January, it experienced a significant decline in China. A few days ago, Apple analyst Ming-Chi Kuo issued a market research briefing stating that from January to the Spring Festival (mid-February) this year, domestic Android phone shipments increased steadily year-on-year, while Apple iPhone shipments in the domestic market continued to decline year-on-year, and the price cuts at the beginning of the year Its contribution to boosting shipments is relatively limited.

Earlier, Ming-Chi Kuo pointed out that the latest supply chain survey showed that Apple has lowered its 2024 iPhone shipment forecast for key upstream semiconductor components to about 200 million units, a year-on-year decline of 15%. Among the world's major mobile phone brands in 2024, Apple may be the mobile phone brand manufacturer with the largest decline.

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