iOS 18's AI features could revive iPhone sales in China

Rumored artificial intelligence (AI) features in iOS 18

1. Rumored artificial intelligence (AI) features in iOS 18 are expected to revive sluggish iPhone sales in China.
2. Although the Chinese market is shifting towards high-end devices, Apple iPhone sales have reportedly been struggling in the region since early 2024 compared to rival brands offering generative AI features and foldable screens.
3. Apple’s China revenue reportedly fell 13% in December 2023. Until then, Apple had been the number one smartphone brand in China by shipments, and there are further reports that the decline has been even worse, as much as 40%, in recent weeks. Chinese consumers apparently believe that Apple offers too few AI feature options, contradicting its image as a pioneering brand.
4. Rumors say iOS 18 will include many new AI features, but warn that Apple needs to make major strides in AI to meet consumer expectations and revive the company amid fierce competition from brands like Huawei With their popularity in China, these brands are investing heavily in AI research and development.
5. In an earnings call earlier this year, Apple CEO Tim Cook said the company was working on generative AI and would share details “later this year.”
6. Apple is expected to preview iOS 18 at WWDC in June, and the official version will be launched in September.
7. It is expected that the iPhone 16 series models will be exclusive to some new AI features, and the new models will "significantly" upgrade the neural engine.

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