Report shows that 25% of Samsung Galaxy S24 series mobile phone users purchased it because of Galaxy AI

IT House News on April 12, Samsung’s Galaxy AI marketing can basically be considered a success. The latest research report pointed out that 25% of Galaxy S24 series mobile phone consumers purchased it because they value these AI functions.

1. Market Research

Market research agency Worldpanel ComTech surveyed 5 European countries, France, Germany, the UK, Italy and Spain, and 2 countries, the United States and Australia, in February 2024.

2. Samsung Galaxy AI Marketing Strategy

The survey found that Samsung’s Galaxy AI marketing strategy actively drives consumers to purchase the Galaxy S24 series.

3. BUYING REASONS

One in four Galaxy S24 buyers said Galaxy AI was a key reason they chose the phone (27% of Australian buyers).

4. Popular Features

Among the buying group, 28% want real-time translation function, 24% want enhanced camera functions, and 17% want “circle search” function.

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