Global smartphone shipments increase by 11% in the first quarter of 2024, Samsung regains first place

[CNMO Technology News] On April 16, market research organization Canalys released a report showing that global smartphone shipments in the first quarter of 2024 increased by 11% year-on-year. Among them, Samsung regained the first place with 20% market share thanks to its Galaxy AI offensive, Apple ranked second with 16% and faced market competition; Xiaomi took advantage of the strong performance of Redmi A3 to occupy 14% share, ranking third. Transsion and OPPO ranked fourth and fifth with 10% and 8% respectively.

The global smartphone market picked up in the first quarter

1. Economic recovery, new product releases and increased promotions boosted the market
2. Manufacturers launched flagship products and ecological layouts with advanced AI functions
3. Apple will disclose this year AI strategy to promote high-end product innovation and ecological development

   

   Market trends
4. Low-end market saturation
5. High-end market competition intensifies
6. Samsung S24 series has succeeded with Galaxy AI promotion
7. Xiaomi, Transsion, etc. are actively planning to get started Level market
8. vivo, OPPO and Samsung are targeting the high-end market and increasing marketing investment
9. Manufacturers are paying attention to the market demand of the middle class in developing regions such as Latin America and Southeast Asia
10. Consumer demand for high-end models has grown significantly

Things to note

1. Manufacturers must pay attention to inventory status
2. Prudently manage inventory to avoid excess
3. Canalys predicts that there will be inventory adjustments in the second quarter of 2024

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