Officially announced Leica Imaging, Xiaomi CIVI 4 Pro is here: Is it better than 14Pro?

On March 20, Xiaomi announced that Xiaomi CIVI 4 Pro will be equipped with a Light Hunter 800 sensor. Officials stated that the device supports original Leica imaging and is in the same vein as Xiaomi Mi 14 Pro. It is understood that this sensor has the same specifications as the main camera on the Redmi K70 and K70 Pro, with an aperture of f/1.63 and a sensor size of 1/1.55. In addition, even the Nubia Z60 Ultra, which focuses on imaging flagships, and the vivo S18, which focuses on the female market, also use this sensor.

Xiaomi CIVI series: Focus on the female market, thin and fashionable

(Photo source: Xiaomi official Weibo)

Since its launch, the Xiaomi CIVI series has been focusing on the female market. The slogan and main functions are mostly related to selfies. Such as front outsole dual camera and front fill light, etc.

Therefore, in terms of processor performance and heat dissipation, this series does not overly pursue top-level configurations. However, with the price range of 2,000 to 3,000 yuan, high-quality screen, excellent imaging configuration, and slim and stylish design concept, it still maintains a certain degree of competitiveness even if its performance is slightly insufficient among products in the same price range.

(Picture source: Xiaomi official)

Although Xiaomi positions CIVI as a mobile phone for women, surveys show that the number of male users of Xiaomi CIVI series is much higher than the number of female users.

So on Xiaomi CIVI 4 Pro, Xiaomi simply decentralized “Leica”. You know, a key step for Xiaomi to achieve success is to co-brand with Leica to enhance the product tonality of Xiaomi’s digital series. Therefore, Xiaomi is willing to move Leica to its mid-range flagship this time. It seems that it really wants to bring CIVI back to life and recreate the success of Xiaomi's digital series.

In Xiaomi’s product line, the sales volume and product reputation of the Redmi Note series in the price range of 1,000 yuan have always been good. The Redmi K series in the price range of 2,000 to 3,000 yuan supports the appearance. The digital series has also gained a firm foothold, but there is a vacancy in the price range of 3,000 to 4,000. On the one hand, the Redmi K Pro series is difficult to take on, and on the other hand, Xiaomi's digital series is not willing to lower its price anymore. to the 3,000 price range.

(Picture source: Xiaomi official)

Therefore, Xiaolei speculates that the goal of Xiaomi C4 Pro is to fill the market gap in the price range of 3,000 to 4,000 yuan. From the fact that the configuration of Xiaomi C4 Pro is fully in line with the Xiaomi 14 series, but does not surpass the Xiaomi 14 series, it can be seen that Xiaomi does not intend to continue to position the C4 series only in the female market this time.

Xiaomi has gradually realized that the potential user base of C4 is actually consistent with Xiaomi’s overall user base. At this stage, Xiaomi cannot break through the shackles and rely on a single series of products to open up the female market. Therefore, the decision to return to the needs of traditional Mi Fan users and design mobile phones according to their preferences may become the "panacea" for the C4 series to "resurrection".

The above is the detailed content of Officially announced Leica Imaging, Xiaomi CIVI 4 Pro is here: Is it better than 14Pro?. For more information, please follow other related articles on the PHP Chinese website!