![African smartphone Q1 shipment ranking: Transsion first, Xiaomi third](https://img.php.cn/upload/article/000/000/000/172423817815925.jpg)
On June 12, market agency Canalys disclosed the latest data that in the first quarter of 2024, smartphone shipments in Africa surged 24% year-on-year to 18.2 million units. This is mainly due to new product launches from major suppliers and easing inflation in most markets.
![African smartphone Q1 shipment ranking: Transsion first, Xiaomi third](https://img.php.cn/upload/article/000/000/000/172423818037555.jpg)
1. Manish Pravinkumar, senior analyst at Canalys in Dubai, said: "The ultra-low-end market (sub-US$100) is expected to grow by 13% in 2024 as mass-market manufacturers strengthen product offerings."
- By country/ From a regional perspective, the smartphone market in sub-Saharan Africa is growing rapidly, with Nigeria performing well, with a year-on-year growth of 42%; the South African market has grown by 19%. In comparison, smartphone shipments in Kenya fell 7% due to higher import duties and value-added tax.
![African smartphone Q1 shipment ranking: Transsion first, Xiaomi third](https://img.php.cn/upload/article/000/000/000/172423818258020.jpg)
In North Africa, Egypt leads the way with 39% growth, supported by the stable Egyptian pound and Gulf Cooperation Council (GCC) funding. Algeria grew by 16% driven by strong consumption and investment, while Morocco saw the market decline by 17% due to higher tariffs.
Manufacturer Performance
In the first quarter of 2024, Transsion maintained strong growth momentum driven by entry-level models and consumer upgrades from low-average selling price African markets. Its smartphone shipments were 9.5 million units, a year-on-year increase of 36%, and it ranked first with a 52% market share.
![African smartphone Q1 shipment ranking: Transsion first, Xiaomi third](https://img.php.cn/upload/article/000/000/000/172423818489548.jpg)
1. Samsung ranked second with 3.8 million units shipped and 21% market share, down 14% year-on-year.
- Xiaomi achieved 333% growth in the ultra-low-end market, which was largely attributed to the hot sales of its Redmi digital series and A series models.
- realme re-entered the entry-level market with the launch of the new Note series and a "value for money" strategy, shipping 600,000 units and achieving a market share of 4%.
- OPPO shipments fell slightly by 1% and are expected to return to pre-2022 levels by strengthening the entry-level product portfolio.
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