Global Q1 smartphone market report: vivo, Honor, and Apple occupy the top three

Technology News (Author/Huang Ruoxi) On May 23, according to the 2024 Q1 regional market smartphone data report released by the market research organization Counterpoint, the global smartphone market increased by 6% year-on-year, and China’s smartphone sales increased by 1.5% year-on-year. , a month-on-month growth of 4.6%, achieving positive year-on-year growth for the second consecutive quarter. Among them, Q1 quarterly data in 2024 shows that vivo ranks first, followed by Honor and Apple.

Source: Counterpoint Market Pulse Service

Brand market data:

1. vivo:

   • Market share: 17.4%
   • Shipments: down 0.4% year-on-year

2. Apple :

   • Market share: 16.1%
   • Shipments: a year-on-year increase of 11.5%

3. Xiaomi:

   • Market share: 15.7%
   • Shipments: a year-on-year decrease of 19.1%

4. Huawei:

   • Market share: 15.5%
   • Shipments: a year-on-year increase of 69.7%

5. OPPO:

   • Market share: 15.3%
   • Shipments: a year-on-year decrease of 15.5%

6. Xiaomi:

   • Market share: 14.6%
   • Shipments: 8.6% increase year-on-year

Market trend:

• Best performing manufacturer: Huawei, up 69.7% year-on-year %
• The second-best performing manufacturer: Honor, up 11.5% year-on-year
• The worst-performing manufacturer: Xiaomi, down 19.1% year-on-year
• Market forecast: China’s smartphone market is expected to boom in 2024 Growth slowed to single digits
• Future trends:AI applications will continue to penetrate the mid-range market

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