Apple's iPhone sales have soared for three consecutive weeks after the price cut, and it has returned to No. 1 in China

[CNMO Technology News] Recently, CNMO noticed that according to statistical data, the recent sales development of Apple iPhone models is very interesting. After three consecutive weeks of sharp declines, starting from the 19th week of 2024, iPhone sales achieved three consecutive weeks of surge. Especially after the launch of the 618 promotion, the growth curve of iPhone sales in China is almost vertical, and the latest sales have returned to the first place in the Chinese market.

Mobile phone market in the second half of 2023

In the third quarter of 2023, the iPhone 15 series will be released, including iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max.

During this period, the Chinese mobile phone market welcomed the strong performance of Huawei Mate60 series, Xiaomi 14 series and vivo X100 series also achieved good results. Affected by the rise of local mobile phone brands, the performance of the iPhone 15 series was lower than expected.

1. The latest data from Counterpoint Research shows that in the first quarter of 2024, Apple’s iPhone sales in China fell by 19%, making it the brand’s worst performance in China since 2020.

2. According to reports, Apple’s market share in China’s smartphone market increased by approximately 1.5% to 15.7% year-on-year, slipping from first place to third place in the same period last year.
3. However, in this year’s 618 flagship, the price of all iPhone 15 series models has been greatly reduced. The iPhone 15 has dropped from 5999 yuan to 4599 yuan, and some platforms are even lower than 4500 yuan. The iPhone 15 Pro Max has dropped from 9999 yuan to less than 7500 yuan. This has put iPhone sales back on the upswing.

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