Apple is facing a dilemma: iPhone shipments plummeted by nearly 40%, and lack of innovation has become a market pain point

With the release of the first quarter financial report of 2024, the global technology giant Apple is once again at the forefront of public opinion. According to the latest data from the International Data Corporation (IDC), global iPhone shipments fell sharply by 9.6% year-on-year from January to March this year. This decline not only set a new high in recent years, but also triggered the industry’s deep concern about Apple’s future development. Worry.

1. Well-known industry analyst Ming-Chi Kuo predicts that Apple’s iPhone shipments will drop by about 38% in 2024, from 310 million units in 2023 to about 200 million units.

2. IDC first-quarter data shows that Apple’s share of the global smartphone market has declined.
3. Ming-Chi Kuo believes that one of the reasons for the decline in iPhone shipments is Apple’s lack of innovation in iPhone products in recent years, which has led to lower consumer expectations for new products.
4. Although Apple has always been known for innovation, its pace of product innovation has slowed down in recent years, especially in terms of appearance design and feature updates.

   

   Reasons for the decline in iPhone shipments:
5. Intensified market competition: Products from competitors such as Samsung and Huawei are gradually competing with the iPhone in terms of performance, design and functionality. Emerging brands attract consumers with innovative technologies and more cost-effective products.

AI mobile phone market structure:

2. AI mobile phones have become the new favorite in the market, but Apple’s layout in the field of AI mobile phones is relatively lagging behind.
3. Apple has R&D capabilities in AI technology, but its pace is slow in applying AI technology to mobile phone products.
4. IDC predicts that the shipments of foldable screen phones and AI smartphones will grow rapidly, with shipments of AI smartphones accounting for nearly 15% of the total smartphone market.
5. The next generation of AI smartphones will grow rapidly after 2024, and consumers are willing to pay more for high-end phones.

   

   Faced with the challenge of declining shipments, Apple is actively seeking solutions:

6. Introducing AI functions:

   • Chatbots
   • Improving the level of product intelligence

7. Strengthening cooperation:

   • Explore new Growth points

But relying solely on AI technology is not enough to solve the fundamental problem:

1. Intensely competitive market environment
2. Need to focus on product innovation
3. Grasp market demand
4. Accelerate the speed of technology change

Industry insiders pointed out , Apple still has a strong brand and technical strength, but it needs to:

1. Keep a clear head
2. Actively respond to market changes
3. Continuously introduce new products

The plunge in iPhone shipments in the first quarter warns Apple:

1. Strengthen products Innovation
2. Matching market demand

Whether Apple can successfully respond to challenges and regain market growth momentum has attracted much attention.

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