Apple loses top spot in global phone sales in February, report shows sales decline worsens

According to news on April 8, recent market research institutions pointed out that Apple’s sales in February reached 17.41 million units, slightly lower than Samsung Electronics’ 19.69 million units, making it only 4 ahead in the global smartphone sales list. After a month he lost his first place.

1. According to the latest report from UBS, Apple’s sales in multiple major markets fell year-on-year in February:

• United States: 9%#🎜 🎜#
China: 16%
• India: 13%

Despite strong growth in the European market, it was unable to offset declines in other markets , resulting in a 4% year-on-year decline in global market sales.
2. Sales in the first quarter are expected to decline 8.9% year-on-year, from 56 million units to 51 million units.
3. Competitor Samsung Galaxy series is popular in the US market, and low upgrade rates have affected iPhone sales.
4. In the Chinese market, fierce competition from competitors such as Huawei poses a challenge to Apple.
5. Last year, iPhone 14 Pro series production challenges affected first-quarter sales, and some demand was postponed to the first quarter of last year, pushing up sales at that time.

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