Li Bin: NIO's mobile phone is not competing with Xiaomi and Huawei for the market, but to create an internet experience for drivers.

Quick Technology News on June 2, recently, at the 2024 Future Automobile Pioneer Conference, NIO CEO Li Bin said when talking about the mobile phone business: NIO is not trying to compete with Xiaomi and Huawei in the mobile phone market, but to compete with NIO Car matching is definitely the best way to create an interconnected experience for drivers, because we have connected it in the underlying software. Li Bin also said that NIO’s mobile phones have absolutely zero ads and zero pre-installations. They are the cleanest, have the longest battery life, and have the best basic performance. Li Bin also called on all mobile phones connected to cars in the future to remove all advertising interfaces; Weilai is about to release its second-generation mobile phone. Previously, regarding why we build mobile phones, Li Bin once said that we hope to provide Weilai car owners with a mobile phone that can help them improve or further enhance their car experience. It can be simply understood that even a super easy-to-use car key is worth making. It's not that complicated. It is reported that in September last year, Weilai officially launched its first mobile phone NIO Phone, which is available in three versions, priced starting at 6,499 yuan, with the top model priced at 7,499 yuan. Although Weilai's mobile phone users are not large, it has also run through its business model. Li Bin once said that if there are 5 million car owners, and half of them are willing to buy our mobile phones, it is okay to buy them once every three years; our mobile phones also have gross profit, but the gross profit may not be that high, so it can be sustained.

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