Apple brand stickiness remains high in the United States: 91% of new purchasers own iPhones

IT House News on April 18, according to a report released by the market research agency Consumer Intelligence Research Partners (CIRP), a survey of user groups who purchased Apple products in the last quarter found that 91% owned an iPhone, 75% owned an iPad, and 66% Own an Apple Watch and 54% own a Mac computer.

IT Home Note: Image source from CIRP Apple’s hardware ecosystem is vast and diverse, encompassing a range of devices from iPhones to Mac computers, each of which attracts a specialized user base.

▲ The iPhone 15 Pro Max is on the left and the iPhone 15 Pro is on the right. Moreover, these users have extremely high brand stickiness and will not only continue to use Apple’s subsequent iterations of products, but also purchase other Apple products.

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