Apple's iPhone activation share in the U.S. market fell to a six-year low, and Android phones suddenly emerged

IT House News on April 25, according to the latest report from market research company CIRP, Apple’s iPhone’s new activation share in the U.S. smartphone market has fallen sharply compared to last year, falling to the lowest level in six years.

The report points out that although Apple’s existing smartphone user base may be higher than its recent share of new activations in the US market, the latter did see a significant decline.

Apple’s new activation share in the US market declines

1. Apple’s new activation share in the US market peaked at 40% in the first and second quarters of 2023.
2. As of Q1 2024, this number has fallen to 33%.
3. CIRP believes that improved iPhone quality and fewer new features may be one of the reasons for the decline in activation rates.
4. More transparent phone purchase plans may also affect iPhone activation rates.

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