Huawei applied for the PuraOS trademark. Will the Pura series use customized Hongmeng OS?

[CNMO Technology News] Tianyancha’s intellectual property information shows that Huawei Technologies Co., Ltd. recently applied to register a “PuraOS” trademark, which is internationally classified as a scientific instrument. The current trademark status is pending substantive review. Some people interpret this as: Huawei's Pura series of mobile phones may be equipped with independent Hongmeng OS, or use customized Hongmeng OS.

1. If "PuraOS" indeed represents the direction of Huawei's customized version of Hongmeng OS, then this will be a key step for Huawei to explore deeply in the field of operating systems and strive for differentiated competition.

2. This is an important support for Huawei to build the Internet of Everything Ecosystem and realize the vision of smart life in all scenarios.

1. Since the Huawei P series was announced to be upgraded to Pura, it has become one of the innovative brand identities in Huawei’s product line.

2. Huawei’s emphasis on the “Pura” brand can be seen from its intensive application for registration of related trademarks. As early as May 2019, Huawei had begun a comprehensive layout of the "Pura" and "HUAWEI Pura" series of trademarks, covering multiple international categories.
3. What is particularly noteworthy is that the localization process of Huawei’s Pura series of mobile phones has also made progress. A recent dismantling report released by Fomalhaut Techno Solutions, a well-known Japanese research company, shows that the localization level of Huawei's Pura70 series mobile phones has reached more than 90%. The significant increase in the localization rate will help Huawei reduce its reliance on external suppliers, improve production efficiency and cost control capabilities, and provide users with more competitive products.

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