Asia-Pacific smartphone market shipmentsAccording to a report by research organization TechInsights:
1. Market Trends
- In the first quarter of 2024, the Asia-Pacific (APAC) smartphone market Shipments increased 8% year-on-year.
- Down 7% sequentially, but still above Q1 and Q2 2023 levels.
2. Manufacturer ranking
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OPPO (including OnePlus) won the shipment champion in the Asia-Pacific region, with a market share of 15%.
3. Annual Growth
- The year-over-year growth in shipments is attributed to improving market conditions and inventory variance optimization.
- Chinese brands such as Huawei, Motorola, and Infinix have achieved triple-digit percentage annual growth rates.
Brand
- OPPO: won the first place in shipments, but fell 8% year-on-year.
- Xiaomi: A year-on-year increase of 25%, ranking second with a market share of 14%.
- vivo: ranked third with a market share of approximately 14%.
- Apple: dropped to fourth place, with shipments decreasing by 14% year-on-year and market share of 13%.
- Samsung: ranked fifth with 11% share.
(Proofreading/Sun Le)
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