Only for flagship functions! Honor Zhao Ming talks about Apple AI: Where is egalitarianism?

Quick Technology reported on June 30 that at the Mobile World Congress, Honor CEO Zhao Ming believed that Apple’s newly launched Apple Intelligence is limited to the iPhone 15 Pro series, which violates the concept of AI egalitarianism. Zhao Ming pointed out that the development prospects of on-device AI are broad, but Apple’s AI technology only serves high-end models, which undoubtedly limits the opportunities for a wider range of users to experience high-end AI technology. Zhao Ming emphasized that the computing power requirements of end-side AI capabilities can be effectively managed and controlled, and low-power AI engines and algorithms are the core of future development. He mentioned that domestic mobile phone manufacturers such as Honor have implemented on-device AI capabilities on mid-range models, allowing mobile phones with a price of more than 2,000 yuan to enjoy the convenience brought by AI technology. This is the true inclusiveness of AI. Regarding the limitations of Apple's AI, Zhao Ming believes that if AI technology can only be applied to flagship models, then the popularization and equal use of AI will be impossible. He called on the industry to develop its own unique AI capabilities to benefit more users, rather than just dominating the high-end market. Not long ago, Apple responded to the decision to limit AI technology to the iPhone 15 Pro series, saying that this was not a marketing strategy, but because the old models ran too slow and could not meet the bandwidth and performance requirements of AI technology. Apple executive Greg Joswiak made it clear that the company would also restrict the latest iPads and Macs from supporting AI for marketing reasons, but this is not the actual case.

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