Share of brand flagship phones in the U.S. mobile phone market: Apple surpasses Samsung by 52.4%

IT Home News on June 27, market research organization CIRP released the latest report. From April 2023 to March 2024, Samsung’s smartphone sales accounted for 38%, and Apple’s sales accounted for 33%. , 5 percentage points behind, ranking second.

Motorola is in third place with a 13% share, Google is in fourth place with a 6% share, and “other” manufacturers have a 10% share.

The agency continues to break down the models, saying that 64% of Apple's iPhones are "flagship" models, while Samsung's proportion is only 42%. Apple accounts for the proportion of flagship models. Exceeding Samsung by 52.4%.

flagship phone

IT Home Note: The agency defines “flagship” as “the latest high-end mobile phone of the current generation ".

• Apple: iPhone 15 series (four models)
• Samsung: Galaxy S24 series, Galaxy Z Flip5, Galaxy Z Fold5

iPhone sales

• iPhone SE and older models account for about 1/3 of Apple’s U.S. iPhone sales.

Samsung sales

• The sales of lower-priced and older models in the United States account for 1% of Samsung’s sales Nearly 60%.

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