The 5G mobile phone report for the first quarter of 2024 is released: Xiaomi and Honor seize the first-tier market

Technology News (Author/Zhou Wenhao) On April 25, in the first quarter of 2024, China’s 5G mobile phone market continued to heat up, with shipments reaching 56.43 million units, a year-on-year increase of 26.6%, accounting for 83.7%. In terms of urban distribution, Xiaomi and Honor performed outstandingly in the first quarter, and their market share increased across the board; Huawei continued to dominate first-tier and new first-tier cities, but the gap in market share between the second-tier brands and the second-tier brands further narrowed; OPPO replaced vivo to become the largest market share in second-tier, third-tier cities and below Popular brands.

Daily Interactive Big Data Insight found that as of the first quarter of this year, 5G mobile phones accounted for 61%, a year-on-year increase of 26.6%, and an increase of 15.4% from the end of 2023.

Focus on the TOP20 list of popular 5G mobile phones with market share in the first quarter:

1. iPhone 13
2. iPhone 12

After half a year of continuous accumulation, the iPhone 15 series has two models in the top ten :

1. iPhone 15 Pro Max (No. 8)
2. iPhone 15 Pro (No. 10)

   

   In this quarter’s Android mobile phone market, the market share of major brands in different age groups has been further dispersed. It brings more opportunities to niche brands such as Meizu.
3. realme’s market share among the 35-45+ crowd has further increased.
4. Meizu jumped out from the ranks of Others and is loved by audiences of all ages.

As far as head brands are concerned, compared to the end of 2023, Xiaomi has replaced vivo in one fell swoop to become the most popular brand among people aged 18-24. Xiaomi and Honor further expanded their share among all age groups.

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