Vivo leads Indonesian smartphone shipments in Q1 2024, Xiaomi OPPO ranks second and third

IT Home News on May 13, according to the latest report from Counterpoint, Indonesian smartphone shipments increased by 4% year-on-year in the first quarter of 2024, and Chinese brands continue to shine. IT Home reports the market share of each brand: vivo mobile phones accounted for 19.2% of the market share, which was 17.4% in the same period last year, a year-on-year increase of 16%; Xiaomi mobile phones accounted for 18.6% of the market share, which was 12.5% ​​in the same period last year, a year-on-year increase of 55%; OPPO mobile phones occupied 17.0% market share, compared with 23.0% in the same period last year, down 23% year-on-year; Samsung mobile phones accounted for 16.7% market share, down from 18.3% in the same period last year, down 5% year-on-year; realme mobile phones accounted for 9.8% market share, down from 11.9% in the same period last year, year-on-year fell 14%; other mobile phones accounted for 18.5% of the market share, which was 16.9% in the same period last year, a year-on-year increase of 14%;

▲ Picture source Counterpoint

1. Counterpoint analysis said that due to the entry-level market (less than US$200) Shipments decreased, and OPPO and Samsung’s market share fell year-on-year.

2. The mid-range segment ($200-$399) grew 37% year-on-year in Q1 2024 to reach 27% share, with this growth driven by Xiaomi, Samsung, and vivo.

3. In addition, Indonesia’s 5G smartphone shipments increased 77% year-on-year in the quarter, accounting for 29% of total smartphone shipments. This growth was led by vivo and OPPO, with a combined share of 39%.

4. Due to the slow expansion of 5G, manufacturers are still considering launching 4G smartphones in the Indonesian market.

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