Apple sales fell to fourth place, smartphone shipments in Asia-Pacific increased 8% year-on-year

Recently, according to the smartphone research report of the well-known research institution TechInsights, the Asia Pacific (APAC) smartphone market shipments increased by 8% year-on-year in the first quarter of 2024, showing the gradual improvement of the market situation and the growth of consumer demand. Steady recovery. However, quarter-on-quarter data showed that shipments fell 7% from the previous quarter, which was mainly attributed to seasonal factors in the smartphone market.

1. In terms of specific data on market rankings, OPPO and OnePlus have a market share of 15% after the merger, becoming the largest mobile phone manufacturer in the Asia-Pacific region. However, compared with the same period last year, its market share fell slightly by 8%, showing the intensity of market competition.

2. Xiaomi followed closely behind, ranking second with a market share of 14%, with a year-on-year growth rate of 25%, showing strong growth momentum.
3. vivo ranked third with a market share of 14%, but a year-on-year decrease of 1%, which also reflects the competitive pressure of the market.
4. It is worth noting that Apple’s performance in this quarter was not satisfactory. Its market share was only 13%, a year-on-year drop of 34%, falling to fourth place. This change has undoubtedly attracted widespread attention in the industry. However, Apple was not discouraged. Instead, it quickly adjusted its strategy and successfully restored a lot of market sales with its drastic price reduction strategy during the 618 period. At the end of May, Apple even briefly returned to the top position in China's mobile phone market share.
5. TechInsights’ report also pointed out that the annual growth in market shipments in this quarter was mainly due to the improvement of market conditions, normalization of inventory differences and the strong performance of multiple Chinese brands. Brands such as Huawei, Motorola, and Transsion have achieved triple-digit annual growth by relying on their own strength, injecting new vitality into the entire market.

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