


Honor ranks among the top five in the European market for the first time, with mobile phone shipments soaring 116% year-on-year
Recently, the analysis agency Canalys released a mobile phone market report. In the fourth quarter of 2023, smartphone shipments in Europe (excluding Russia) were 37.8 million units, a year-on-year decrease of 3%. Apple regained the lead, with Samsung in second place, but shipments fell by 12%. Xiaomi’s sales fell by 10%, but it still maintained its third place. Motorola and Honor, ranked fourth and fifth, are amazing. Motorola's shipments surged 73% year-on-year, while Honor's shipments were 1.1 million units, a year-on-year growth of 116%.
In the domestic smartphone market, Honor also performs very well. IDC data shows that Honor ranked first among domestic brands in the Chinese mobile phone market in both the fourth quarter and the whole year of 2023.
In the market above US$800, Honor has relied on its outstanding performance in folding screen products to significantly increase its share; in the mid-to-low-end market, it has focused on the needs of offline consumers and created a number of popular products.
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