Zhihu's total revenue in the first half of 2024 was 1.894 billion yuan, a year-on-year decrease of 7.1%, and as of June 30, it had accumulated 830.9 million pieces of content

According to news from this website on August 23, Zhihu announced on the Hong Kong Stock Exchange today that its total revenue in the first half of the year was 1.894 billion yuan, a down 7.1% year-on-year; a net loss of 246 million yuan, a net loss of 458 million yuan in the same period last year , the loss narrowed by approximately 46.29% year-on-year.

Some of the main data summarized by this site are as follows:

As of June 30, 2024, The cumulative content of the platform reached 830.9 million, a year-on-year increase of 16.8%. Zhihu claimed that it had made substantial progress towards its "breakeven" goal in the first half of this year. As of the end of June this year, its gross profit margin had achieved seven consecutive quarters of year-on-year growth, setting the highest level since the company's initial public offering in the United States.

Zhihu’s gross profit margin increased to 59.6% from 53.8% in the same period last year, and its adjusted net loss dropped 79.9% year-on-year to 44.6 million, creating the largest net loss decline since its listing. At the same time, the net loss, adjusted net loss The loss rates reached the lowest in a single quarter.

In terms of users, Zhihu’s average monthly subscription members increased from 14.4 million in the same period of 2023 to 14.7 million in the first half of this year. As of June 30, 2024, 74.3% of active users were under the age of 30, and female users accounted for 61.9% of total monthly active users in June 2024.

In the first half of 2024, the total number of content creators earning income on Zhihu increased by more than 25% year-on-year, and the number of content creators benefiting from the "Zhizhi" program tripled compared to the same period last year. In addition, as of June 30, 2024, Zhihu had a total of 74.9 million content creators, an increase of 12.5% ​​from 66.6 million in the same period last year.

Paid membership service is still the largest source of revenue for Zhihu. In the six months as of June 30, paid membership revenue was 882 million yuan, compared with 904 million yuan in the same period last yeara year-on-year decrease of 2.4% .

The above is the detailed content of Zhihu's total revenue in the first half of 2024 was 1.894 billion yuan, a year-on-year decrease of 7.1%, and as of June 30, it had accumulated 830.9 million pieces of content. For more information, please follow other related articles on the PHP Chinese website!