Shytoshi Kusama Unveils IIFA Partnership as Part of Shiba Inu's (SHIB) Strategy to Onboard 1 Billion Users

Shiba Inu's (SHIB) coin lead, Shytoshi Kusama, revealed a new strategy for onboarding one billion users. During the 2024 Blockchain Futurist Conference, Kusama announced a partnership with the International Indian Film Academy Awards (IIFA).

Shiba Inu (CRYPTO: SHIB) coin lead Shytoshi Kusama has revealed a new strategy for onboarding 1 billion users during the 2024 Blockchain Futurist Conference.

As part of the plan, Shiba Inu has partnered with the International Indian Film Academy Awards (IIFA). This collaboration is crucial to expanding SHIB's reach, given IIFA's global footprint.

Highlighting the cultural significance of IIFA and its potential to boost Shiba Inu's adoption, Kusama discussed the challenges involved in reaching 1 billion users, with very few events drawing such a large audience.

Even major events like the Super Bowl don't come close to those numbers. This partnership aims to address that challenge by focusing on India's growing tech population.

Shiba Inu's previous $1 billion donation to India's COVID Relief Fund was also mentioned, reinforcing the brand's connection with the region.

Shiba Inu Forges Multi-Year Tech Partnership With IIFA

The partnership with IIFA is a multi-year collaboration, where SHIB's coin technology will be integrated into IIFA's infrastructure, starting with the event's ticketing system.

This sponsorship is not just about branding, but a strategic alliance to build technology for IIFA, as clarified by Kusama.

“This is a multi-year partnership to build incredible technology for an enterprising and ingenious company and reintroduce Shiba Inu and our plans to a market that knows us well.”

The platform aims to create a decentralized ecosystem offering services like DeFi, NFTs, and Web3 gaming.

Shiba Inu (SHIB) Coin Price Up 7.38% in a Week, Now at $0.00001437

Shiba Inu (SHIB) coin price trades at $0.00001437 as of Aug. 23, 2024, showing a 7.38% increase over the past seven days. The cryptocurrency has shown a steady upward trend, reflecting positive sentiment among investors. During this period, SHIB's market cap rose by 2.12%, now at $8.47 billion, ranking it 13th.

Over the past week, Shiba Inu coin experienced fluctuations but maintained a general upward trajectory. The price ranged from $0.00001338 at the beginning of the period, with notable growth towards the latter half of the week.

Despite a 13.01% decline in 24-hour trading volume, which now sits at $168.77 million, SHIB's price continues to climb, indicating strong support levels.

Shiba Inu Price Chart. Source: CryptocurrencyPricesNow

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