The 'Era of Personalization' for EU iPhones has arrived: most pre-installed apps can be deleted, and there are more software options

China Finance News, August 23(Editor Huang Junzhi) In order to make its products comply with the EU’s digital competition law, Apple issued the latest announcement on Thursday that it will make adjustments to iOS and iPadOS before the end of this year to allow iPhone users in the EU are removing native apps, including the App Store and Safari, and making third-party tools more visibly available.

Apple says a software update later this year will allow iPhone and iPad users to delete the company’s pre-installed apps, including the Safari web browser, the App Store, as well as Photos, Camera and Messages "Apps, only Settings and Phone cannot be deleted.

1. Simplified application default settings

Apple will simplify the process for users to set third-party applications as default actions.

2. Expanded default application selection

Next spring, users can also set default navigation, translation and spam call filtering applications.

3. Default application space

Apple plans to create a dedicated space on iPhone to facilitate users to change default applications.

4. The EU's "Digital Markets Act" comes into effect

The "Digital Markets Act" (DMA) officially came into effect on March 7, 2023.

5. Impact of DMA on Apple

DMA forces Apple to open up its closed ecosystem, allowing European users to download apps from third parties and reducing iOS App fees.

6. iOS 17.4 adds new choice space

In iOS 17.4 and higher, EU users can freely choose app stores, mail, browsers and NFC programs.

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