Gate.io's logo will be displayed on both men's and women's team jerseys. Both parties see this collaboration as a chance to connect with their
Cryptocurrency exchange Gate.io has announced a new sleeve sponsorship deal with Inter Milan, the reigning Italian football champions. Gate.io’s logo will now be displayed on the sleeves of both the men’s and women’s team jerseys.
The partnership will also see both parties work together to connect with their respective communities and explore opportunities at the intersection of football and cryptocurrency. Fans can expect to see exclusive content, joint marketing activations, and co-branded merchandise as part of the collaboration.
Han Lin, founder and CEO of Gate.io, commented on the partnership: “We are thrilled to partner with Inter, a club with a rich history and a passionate fanbase. This partnership aligns with our commitment to innovation and community engagement. We are excited to bring new and exciting experiences to Inter fans around the world, and to explore the many synergies between the worlds of football and digital assets.”
Alessandro Antonello, CEO of Corporate for Inter Milan, added: “We are delighted to collaborate with Gate.io, a leading player in the crypto sector, which will be granted extensive visibility in all competitions in which we participate. This partnership is part of our strategy to partner with cutting-edge brands that are able to reach our fans around the world with innovative initiatives.”
Gate.io joins other cryptocurrency platforms like BingX, Kraken, and OKX, which have similar arrangements with English football teams Chelsea, Tottenham Hotspur, and Manchester City, respectively.
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