According to foreign media reports, Meta’s chief technology officer has all but confirmed that the company has given up on developing a device comparable to Apple’s Vision Pro.
Meta La JollaAhead of the launch of the Vision Pro, Meta unveiled its four-year development plan for its virtual reality and mixed reality headsets. A big part of that was developing a product, internally codenamed La Jolla, that could have been a major competitor to the Vision Pro.
It is understood that Meta began development work on La Jolla in November 2023, but halted the project around mid-August 2024, possibly due to cost issues. This decision is said to have been made by Meta CEO Zuckerberg and CTO Andrew Bosworth, among others.
Apple Vision ProIn fact, the $3500 Vision Pro has yet to be a huge success. Meta reportedly tried to keep the cost of the La Jolla headphones under $1,000, but it was nearly impossible.
It is believed that La Jolla will use a micro-OLED display, like the Vision Pro. While there are no specific details, the cost of these displays alone may be a significant factor.
Two unnamed sources within Meta have revealed that a relaunch of La Jolla headphones is possible. Additionally, technology developed for La Jolla, such as gaze tracking, will be used in other products as well.
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