Canalys: In the second quarter of 2024, the global wearable wristband device market will grow by 0.2%

A report released by data agency Canalys shows that in the second quarter of 2024, global shipments of wearable wristband devices increased by 0.2%, reaching 44.3 million units. Mainly due to the excellent performance of Huawei and Xiaomi, basic watches continued to lead market growth, with shipments increasing by 6% year-on-year. In the entire wearable wristband device market, the market share of basic watches reached 48%, a record high.

In contrast, smartwatch shipments were flat compared with the second quarter of 2023, with the outstanding performance of Samsung, Garmin, Huawei and Google partially making up for the impact of Apple’s decline in shipments. . Shipments of basic bracelets continued their downward trend, falling 14% year-on-year.

Canalys research manager Chen Qiufan said basic watches remain an important pillar of the wearable wristband device market. Last year's strong growth in basic watches came mainly from India's domestic market, while the latest growth trend is mainly driven by Huawei and Xiaomi, which accounted for 15% and 13% of global basic watch shipments respectively.

The two manufacturers have performed well in Greater China with their effective pricing strategies and strategies of delegating advanced fitness tracking functions to affordable models of basic watches. In recent quarters, leading basic watch manufacturers have prioritized shipments, but still need to pay more attention to brand recognition and market positioning to realize their ambitions to enter the high-end market. The development of strategic partnerships will also help improve product quality and brand positioning.

Canalys research analyst Jack Leathem pointed out that in the second quarter of 2024, although various manufacturers and telecommunications companies have shown strong interest in this area, the availability of cellular network capabilities will not The penetration rate of wrist-worn devices remains at 45%. In addition, more and more manufacturers are launching high-end sports watches on the market, aiming to attract a wider user group, further enhance the market position of their high-end flagship products, and strive to far exceed the performance in the market segment in 2023, in order to Take your place.

Leathem continued: "After experiencing six consecutive quarters of decline, smartwatch shipments rebounded by 0.1% year-on-year in the second quarter of 2024. In the overall market, When performance was relatively sluggish, Garmin bucked the trend and achieved growth, with its shipments increasing by 16% in the quarter. This achievement was attributed to strong consumer demand and increased advertising investment in the market during the sales season and the second half of the year. The resurgence before the launch season has brought some positive signals to manufacturers. "

Canalys predicts that in the second half of 2024, smartwatch shipments will reach two levels. The growth was mainly due to the launch of new products from Apple, Samsung and Google.

The above is the detailed content of Canalys: In the second quarter of 2024, the global wearable wristband device market will grow by 0.2%. For more information, please follow other related articles on the PHP Chinese website!