According to news on September 2, this afternoon, the Weibo topic "Apple WeChat" topped the hot search list, triggering heated discussions. On this topic, many netizens support WeChat. The reason is that one is a tool and the other is social. WeChat currently has no substitute, and other social software cannot replace it, and Apple has a lot of substitutes for each other.
It is understood that the differences between Apple and WeChat stem from the “Apple tax”. Under the current iOS ecosystem, the in-app purchase revenue generated from mini-games in WeChat and Douyin is not connected to Apple’s own payment channels.For this reason, Apple requires WeChat and Douyin to fix the "loophole" that allows in-app mini-game purchases to switch to external payments, so that Apple can gain a share of the revenue. Like all manufacturers, in Apple's eyes, the commission on IAP (in-app purchase) applications is another major source of profit independent of hardware revenue.
Industry insiders said that Jobs set the tone of "closed ecosystem" for Apple back then, which indeed improved the smoothness and stability of iOS. However, under the new competition landscape and increasingly refined antitrust supervision, it is increasingly difficult for Apple to earn Apple tax.
Take the EU as an example. According to the EU’s Digital Market Act, Apple must open third-party app stores. Apple also lowered Apple taxes in the EU market in March this year, reducing commissions from 30% and 15% to 17% and 10%.
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